About ClearView

Founder-led. Independent. Here to teach.

We exist to help business owners keep more of what they earn, understand the financial systems affecting their business, and turn that knowledge into practical, measurable improvement.

Why we started

Big companies have treasury and procurement teams. You have us.

We both came from corporate, enterprise roles, and we kept seeing the same thing. Business owners only knew about the products their rep was paid to promote. We knew other solutions could help those same owners, but nobody had a reason to show them the full picture.

Most of these programs are commodities, tied to incentives built for the brand’s short-term win, not the client’s long-term success. We got tired of representing that. So we built ClearView around the opposite idea: your long-term success is the endpoint, not the transaction.

The founders

Michael Greene and Caleb Coke

Michael Greene

Michael Greene

Co-founder & Principal Consultant

Michael’s work spans business consulting, spend and payment strategy, expense management, procurement, commercial agreements, negotiation, and client success. He’s worked at SAP Concur and Measured, owned and operated his own business, and spent time in business operations.

Caleb Coke

Caleb Coke

Co-founder & Principal Consultant

Caleb brings experience in banking, business payments, card strategy, business credit, working capital, and funding. Over the years he’s worked with several banks and funding institutions, including Capital One, as well as SAP Concur. That gives him a deep understanding of risk and underwriting: how lenders size up a business, what they look for, and what it takes to get to yes.

Our experience helps us know which questions to ask and how institutions think. It doesn’t mean special access or guaranteed approvals, and we’ll never pretend it does.

What it does mean: over many years, we’ve built relationships at our partner institutions. Those people give us guidance and insight into why results happen and what it takes to get them. On your own, getting that insight would mean sitting down with eight to ten different reps and trying to make sense of it all. With ClearView, you get it in one meeting.

What we stand for

Our values

Independent advice

We recommend what makes sense for you, not what benefits a provider or partner.

Education and empowerment

We teach how the systems work so you keep making better decisions after we’re done.

Measurable value

Real financial or operational improvement. No inflated assumptions or vague claims.

Practical implementation

A strategy creates little value if it can’t be put in place.

Risk-aware strategy

We weigh opportunity and risk together, every time.

Client control

Your funds, systems, contracts, and decisions stay yours.

Plainspoken clarity

Complex financial ideas, explained in direct, everyday language.

Trust over transactions

We won’t force a fit or recommend something just because we’d make money from it.

Community impact

Stronger businesses create more opportunity for owners, employees, and their communities.

We believe in margin governance

Profit is created by design.

Profitability should be managed on purpose, not just reviewed after the money is gone. And a recommendation is worth more when you understand why it works.

Want to know what ClearView could be worth to you?

Run your own numbers in the ROI Calculator, or tell us a little about your business. We’ll tell you plainly whether we see an opportunity worth chasing.